From: Google Friends Newsletter <> Subject: Changing the way you get your Google news To: Google Friends <> Date: Fri, 29 Jul 2011 11:18:54 -0700 (PDT) Reply-To:

Greetings to our Google Friends,

It’s hard to believe, but this monthly missive is now 13 years old. We hope you’ve enjoyed reading it over time, and wanted you to know that we are retiring it in its current form.

As you may know, the Google Friends Newsletter was created by Larry Page in April 1998, when Google was still on Stanford servers. In the early days, the Friends notes offered newsy details like “We are gearing up to do another crawl. We should start within a few weeks” and tips on tweaking your search queries.

Obviously a lot has happened since then, including changes in how we communicate updates to all of you. So this will be our last Google Friends Newsletter. We started the Official Google Blog in 2004 and joined Twitter in 2009, and we’ve seen dramatic growth on those channels. Meanwhile, the number of subscribers to this newsletter has remained flat, so we’ve concluded that this format is no longer the best way for us to get the word out about new Google products and services.

You can still get updates and power tips from Google in several ways:

The Official Google Blog - Our main blog features the widest range of our biggest news and announcements. Subscribe to our blog posts by email—no more than one per day—by scrolling to the “Subscribe” box on the right-hand side of the blog. You can also subscribe to the blog in an RSS reader, or pick and choose which subject(s) you’d like to get news about by subscribing to a topical label (look on the right-hand side for this list).

Topical blogs - Visit our blog directory to find a blog that covers just what you’re interested in, whether it’s Chrome or search, or blogs in additional languages that cover countries around the world.

Twitter - We have a wide variety of Twitter feeds covering many different topics. Visit our Twitter directory and follow the ones that strike your fancy.

We hope you enjoy whichever channels you choose. You’re always a Google friend to us!

– The Google Blog offers frequent updates and insights about our technology and products, and the company at large.

Share Google Friends with a friend through Google Groups (includes subscribe/unsubscribe information).

Google Friends archive:

Google Friends archive prior to May 2005:

To unsubscribe from the Google Friends Newsletter, send an empty message to:

Google Inc. 1600 Amphitheatre Parkway Mountain View, CA 94043

I appreciate this is old news now, but it’s been sitting flagged in my inbox for some weeks waiting for me to blog it. I used to love this newsletter, which I’ve been subscribed to for years and years, but less and less as time went on as cool items tended to be replaced with evil items… I think the demise of the newsletter reflects well the change of Google that we’ve seen over the past few years as web usage has changed so much.