Ten pounds of meat

Two Handed Great Sword | Cold Steel Knives on YouTube

Jonathan tweeted this first link today and I found the latter after visiting their website. A 10m video demonstrating a sword is one thing; I assumed it was just a collector’s item. But then the guy started making comments like “a massive advantage in any fight” escalating to “keep one of these by your front door and no-one will try to take advantage of you”. Then I realised why they kept chopping up meat rather than other random objects: it’s very similar to all those humans they want you to be chopping up.

I think it surprises me so much because I find it hard to believe it’d be socially acceptable to have such an advert over here?

Edit 11/xii/2011: Alternate link as original video taken down by copyright owner.